• DR. T VASANTHI
• KAVITHA. AP

The concept of green initiatives is the topic of discussion in the current era of global warming and climate changes. In 2014, Reserve bank of India issued guidelines to banking sector for green banking in order to promote environmentally friendly practices and to reduce carbon foot print from banking activities. The guideline is categorized into three level like; Green HR strategies, green product and green infrastructure. The concept of green banking or sustainable banking or ethical banking taken into account sustainably in social, economic and environmental dimension. SBI is the India’s largess multinational public sector bank first introduced various green banking activities in their bank process. The research article investigates the various green initiatives of State bank of India and its environmental benefits. This article also analyses customers awareness on green banking initiatives of bank. This article also analyses the level of customer satisfaction in respect of various green banking activities of SBI. The in-depth analysis of green initiatives and benefits and satisfaction is done from the perspective of customers. The area of analysis of present research work carried through statistical tool like percentage analysis, Rank, chi-square test and mean score. The study end with the conclusion that most of the respondents are aware about green initiatives of bank and bank should more contribute int to the activities that more benefited to environment.

Green banking, green banking product, environmental benefits of green initiatives of SBI.

"“GREEN INITIATIVES AND ENVIORNMENTAL BENEFITS OF SBI –A CUSTOMER CENTRIC STUDY “ ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 3, page no.e292-e302, March-2025, Available :http://www.jetir.org/papers/JETIR2503449.pdf

"“GREEN INITIATIVES AND ENVIORNMENTAL BENEFITS OF SBI –A CUSTOMER CENTRIC STUDY “ ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 3, page no. ppe292-e302, March-2025, Available at : http://www.jetir.org/papers/JETIR2503449.pdf