• Ms.M.SATHIYA PRIYA
• SRIDHAR J

This research aims to study the marketing approaches employed by Samsung and Realme with respect to their impact in Coimbatore City. It encompasses product placement and pricing, promotions and advertising, as well as the distribution of products and tries to assess their impact on consumer choices and brand image. Samsung’s and Realme’s marketing strategies serve as an example for the study with Samsung’s branding as a premium provider of goods and services multifaceted on innovation, and Realme’s marketing strategy framed on low cost and youth appealing. The research relies on primary data gathered through consumer surveys and retailer interviews, as well as secondary data from industrial reports. The results contribute to the understanding of consumer behavior and propose business strategies to optimize the positioning of smart watch brands in Coimbatore.

SAMSUNG SMART WATCH ,REALME SMARTWATCH,MARKETING STRATEGY

"A COMPARATIVE STUDY OF MARKETING STRATEGY BETWEEN SAMSUNG AND REALME SMARTWATCH WITH SPECIAL REFERNCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 3, page no.e311-e317, March-2025, Available :http://www.jetir.org/papers/JETIR2503451.pdf

"A COMPARATIVE STUDY OF MARKETING STRATEGY BETWEEN SAMSUNG AND REALME SMARTWATCH WITH SPECIAL REFERNCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 3, page no. ppe311-e317, March-2025, Available at : http://www.jetir.org/papers/JETIR2503451.pdf