• Ms. Monisha Chaudhary
• Dr. Renu Sardana

Abstract: This research paper explores the transformative role of startups in the economic growth of India, employing a case study approach to analyze specific successful ventures such as Flipkart, Zomato, Ola, and Byju's. Over the past decade, India's startup ecosystem has flourished, emerging as one of the largest globally, driven by factors such as a young population, technological advancements, and supportive government policies. The study assesses how these startups contribute to job creation, innovation, and GDP growth, while also addressing the challenges they face, including regulatory hurdles and market competition. By examining the business models and competitive advantages (moats) of these startups, the research highlights their significance in fostering an entrepreneurial culture and addressing local socio-economic issues. The findings underscore the necessity for continued policy support and a conducive ecosystem to maximize the contributions of startups to India's economic landscape. Ultimately, this paper posits that the success of startups is intrinsically linked to their ability to innovate and adapt within a supportive framework, making them vital to the future of the Indian economy.

Keywords: Startups, Entrepreneurs,Innovation, Economic Growth, case study, Competition

"Topic: "Startups, and Economic Growth of Indian Economy: A Case Study Approach"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 3, page no.f255-f266, March-2025, Available :http://www.jetir.org/papers/JETIR2503562.pdf

"Topic: "Startups, and Economic Growth of Indian Economy: A Case Study Approach"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 3, page no. ppf255-f266, March-2025, Available at : http://www.jetir.org/papers/JETIR2503562.pdf