• K.PRIYANKA
• Dhanya.S

The study aims to investigate consumer’s expectation and satisfaction on mobile phone brands in the era of 5G in Tirupur city. The advent of 5G technology has revolutionized the mobile phone industry, offering unparalleled speed, connectivity, and innovation. As consumers increasingly adopt 5G-enabled devices, their expectations and satisfaction levels have become crucial determinants of brand loyalty and market competitiveness. This study investigates consumer expectations and satisfaction with mobile phone brands in the era of 5G, with a special focus on Tirupur city. A survey-based approach was employed to collect data from 100 respondents, and the results were analyzed using statistical techniques. The findings reveal significant insights into consumer preferences, expectations, and satisfaction levels with mobile phone brands in Tirupur city. Furthermore, the study identifies key factors influencing consumer purchasing decisions in the 5G era, providing valuable implications for mobile phone brands seeking to enhance customer satisfaction, loyalty, and retention. Moreover, brands that prioritize consumer needs and preferences will be better positioned to capitalize on the growing demand for 5G-enabled devices and services. As the 5G landscape continues to evolve, mobile phone brands must remain agile and responsive to changing consumer expectations. By doing so, they can foster long-term relationships with their customers, drive business growth, and maintain a competitive edge in the market. Ultimately, the key to success in the 5G era lies in delivering exceptional customer experiences that meet the evolving needs and expectations of mobile phone users.

Keywords: 5G, Mobile Phone Brands, Consumer Expectation, Satisfaction, Tirupur City

"A study on consumer expectation and satisfaction on mobile phone brands in the era of 5G with special reference to tirupur city.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 3, page no.g291-g294, March-2025, Available :http://www.jetir.org/papers/JETIR2503632.pdf

"A study on consumer expectation and satisfaction on mobile phone brands in the era of 5G with special reference to tirupur city.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 3, page no. ppg291-g294, March-2025, Available at : http://www.jetir.org/papers/JETIR2503632.pdf