• HINAL MISTRY

Digital marketing has become an essential tool for small businesses to enhance brand visibility, attract customers, and drive sales in a cost-effective manner. Unlike traditional marketing, digital platforms provide measurable results, allowing businesses to optimize their strategies efficiently. This research paper explores the significance of digital marketing for small businesses, various digital strategies, key challenges, and future trends. Case studies illustrate successful digital marketing campaigns that have enabled small enterprises to thrive. The study concludes with actionable insights for small businesses to leverage digital marketing for sustainable growth.

Digital Marketing for Small Businesses: Strategies, Challenges, and Opportunities

"Digital Marketing for Small Businesses: Strategies, Challenges, and Opportunities", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 3, page no.g718-g724, March-2025, Available :http://www.jetir.org/papers/JETIR2503687.pdf

"Digital Marketing for Small Businesses: Strategies, Challenges, and Opportunities", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 3, page no. ppg718-g724, March-2025, Available at : http://www.jetir.org/papers/JETIR2503687.pdf