• Deepika Poojari
• Asst. Prof. Gauri Shirsat

With the integration of Artificial Intelligence (AI) in content creation, the nature of how generators, managers and distributors of content are working and the role of AI-driven tools has become important for productivity in all the areas like writing, video editing, graphic design and social media management. These advancements offer a range of benefits, such as quicker output, more precise content, and optimized workflows. Together, these advantages reduce the entry barriers for creators at all levels of experience [1]. This report outlines the developing interaction between content creators and AI technologies. It investigates how AI can assist and also present challenges to typical creative processes. It relies on research that uncovers the convenience offered by AI, including data-driven insights for adaptation, enhanced productivity via automation, and the equalization of content creation using access to top-notch tools. Simultaneously, it tackles the ethical issues with AI-generated content, such as authorship and transparency concerns as well as a desire to retain the study looks at the current trends, industry case studies, and perspectives of content creators to provide an all-around overview of how AI impacts the process of content creation. Since it is reshaping the creative process, AI does bring along opportunities for the creator to be innovative and evolve in digital spaces.

Artificial intelligence in content creation, AI-generated content, Role of AI in digital media, AI-driven tools for creators, Content automation, Human-AI collaboration, Future of content creation, Creative industries and artificial intelligence, etc.

"AI-Driven Content Creation and the Changing Role of the Content Creator", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 3, page no.g745-g748, March-2025, Available :http://www.jetir.org/papers/JETIR2503691.pdf

"AI-Driven Content Creation and the Changing Role of the Content Creator", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 3, page no. ppg745-g748, March-2025, Available at : http://www.jetir.org/papers/JETIR2503691.pdf