• Ashish
• Dr Atul Kumar Mishra

In an era of rapid technological evolution, businesses face increasing pressure to adapt to disruptive technologies to ensure long-term sustainability. Disruptive technologies, such as artificial intelligence, blockchain, the Internet of Things (IoT), and cloud computing, fundamentally change industry dynamics, rendering traditional business models obsolete. This research paper explores the concept of disruptive technologies and their impact on business ecosystems. It analyzes how organizations can strategically adapt to these changes by fostering innovation, enhancing agility, and integrating technology to sustain a competitive advantage. The paper identifies critical success factors, including leadership, organizational culture, and digital transformation, that enable businesses to navigate disruption effectively. It concludes with strategic recommendations for businesses aiming to harness the potential of disruptive technologies for sustainable growth.

"Adapting to Disruptive Technologies: A Strategic Perspective for Business Sustainability", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 3, page no.h403-h409, March-2025, Available :http://www.jetir.org/papers/JETIR2503750.pdf

"Adapting to Disruptive Technologies: A Strategic Perspective for Business Sustainability", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 3, page no. pph403-h409, March-2025, Available at : http://www.jetir.org/papers/JETIR2503750.pdf