• R.KAMALEESHWARI
• M.TAMIL MOZHI
• G.KOWSHIKA

Traditional and contemporary methods of herbal therapy have both played important roles in the prevention and treatment of disease, making it an essential component of international healthcare systems. While modern herbal medicine integrates scientific validation, standardization, and pharmacological breakthroughs to ensure efficacy and safety, traditional herbal therapy is founded on centuries-old knowledge and holistic therapeutic traditions. The effectiveness, safety, and integration of traditional and contemporary herbal medicine are examined in this review, which also highlights important pharmacognostic concepts, phytochemical analysis, quality assurance, and toxicological issues. Concerns about herb-drug interactions, contamination, and toxicity are raised by the absence of standardization, regulatory control, and clinical validation, despite the fact that traditional medicine has offered insightful therapeutic insights. Modern herbal medicine, on the other hand, uses pharmacovigilance systems, Good Manufacturing Practices (GMP), and sophisticated extraction methods to improve uniformity and dependability. To guarantee the quality, safety, and effectiveness of herbal products globally, regulatory frameworks have been established by agencies including the European Medicines Agency (EMA), the U.S. Food and Drug Administration (FDA), and the World Health Organization (WHO). A harmonized approach combining traditional wisdom with scientific advancements can pave the way for a comprehensive, evidence-based healthcare system that prioritizes safety, efficacy, and accessibility. Future research focusing on biotechnological advancements, artificial intelligence in drug discovery, and personalized herbal formulations will further enhance the credibility and therapeutic potential of herbal medicine. The integration of traditional and modern herbal medicine presents an opportunity for holistic, patient-centered healthcare solutions.

Herbal medicine, traditional medicine, modern herbal medicine, phytochemical standardization, pharmacognosy, drug safety, toxicity, herb-drug interactions, regulatory frameworks, pharmacovigilance, clinical validation, holistic healthcare.

"BRIDGING TRADITION AND SCIENCE: A COMPARATIVE STUDY OF TRADITIONAL AND MODERN HERBAL MEDICINE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 3, page no.h737-h742, March-2025, Available :http://www.jetir.org/papers/JETIR2503790.pdf

"BRIDGING TRADITION AND SCIENCE: A COMPARATIVE STUDY OF TRADITIONAL AND MODERN HERBAL MEDICINE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 3, page no. pph737-h742, March-2025, Available at : http://www.jetir.org/papers/JETIR2503790.pdf