• Ms.K.Anjali
• Dr.E.Karthika
• Mrs.T.Maheswari
• Mr.K.Sasitharan
• Ms.G.Madhumitha

The rapid evolution of smart home gadgets has substantially transformed modern households by providing convenience, efficiency, and security. However, consumer acceptance remains variable due to a variety of causes. The purpose of this research is to identify the important characteristics that influence customer purchase intentions for smart home equipment. Considerations include perceived utility, simplicity of use, cost, security issues, and brand trust. External effects such as marketing methods, social recommendations, and demographic variables are also important in decision making. The study is based on a survey of 125 respondents from Coimbatore, and it interprets consumer behavior patterns using statistical tools such as percentage analysis, chi-square testing, and ANOVA. The findings show that pricing, privacy concerns, and technological complexity are key impediments to adoption, although energy efficiency and time-saving aspects are attractive. The study helps manufacturers and marketers connect product plans with consumer expectations, resulting in increased acceptability and satisfaction in the smart home market.

Customer Purchase Intentions, Smart Home Appliances, Consumer Behaviour, Market Analysis, Technology Adoption

"Analysing the Key Factors Influencing Customer Purchase Intention for Smart Home Appliances", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 3, page no.i105-i111, March-2025, Available :http://www.jetir.org/papers/JETIR2503814.pdf

"Analysing the Key Factors Influencing Customer Purchase Intention for Smart Home Appliances", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 3, page no. ppi105-i111, March-2025, Available at : http://www.jetir.org/papers/JETIR2503814.pdf