• DR. BHARAT BHUSHAN
• NEETIKA

The increase in population, the planet is pressurized with heavy consumption of goods and services; this is leading to degradation of Environment of the Planet. Imbalance is causing due to heavy depletion of natural resources which leading to problems of Climate Change, Global Warming, Disasters like Tsunami and Earthquakes etc, Thus there are many issues and problems which are posing problems to all the countries on the earth. In recent days, environmental issues have received a great deal of discussion in the field of marketing. When the society becomes more concerned with the natural environment, businessmen have begun to modify their behavior to address the society’s new concern. With the growing awareness about the implication of global warming, non-bio degradable solid waste, harmful impact of pollutants etc, both marketer and consumers are switching to eco-friendly products and many companies have accepted their responsibility not to harm the environment and not to waste the natural resources. The research study took place in Kaithal district of Haryana. A questionnaire is designed in order to find out the awareness level of consumers towards green FMCG products in order that 100 respondents were taken for the study.

Eco-friendly products, consumer awareness, social responsibility.

"A STUDY ABOUT THE AWARENESS LEVEL OF CONSUMERS TOWARDS FAST MOVING CONSUMER GOODS (WITH SPECIAL REFERENCE TO KAITHAL DISTRICT)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 3, page no.i666-i672, March-2025, Available :http://www.jetir.org/papers/JETIR2503889.pdf

"A STUDY ABOUT THE AWARENESS LEVEL OF CONSUMERS TOWARDS FAST MOVING CONSUMER GOODS (WITH SPECIAL REFERENCE TO KAITHAL DISTRICT)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 3, page no. ppi666-i672, March-2025, Available at : http://www.jetir.org/papers/JETIR2503889.pdf