• M. VIGNESH
• S. Kaweri

In Port Blair, Gennext Motors, a local Tata Motors hub, navigates a unique market. Sure, there's island bliss, but customer loyalty demands more than palm trees. So, how does Gennext keep car owners from coming back? This study takes a deep dive into Gennext’s customer retention strategies. We will explore what makes Port Blair's drivers tick, from their car preferences to competitor options. We will analyse data like sales records and surveys, uncovering the secrets behind satisfied smiles. We will propose recommendations to ensure Gennext keeps its island oasis thriving, not just for car owners, but for the broader understanding of customer retention in unique markets. By examining existing customer demographics, purchase patterns, and competitor landscapes, we find both opportunities and obstacles for Gennext's continued success. Through comprehensive data analysis and expert insights, we propose evidence-based recommendations for tailoring customer retention efforts to resonate with the island's discerning car owners. This research not only sheds light on Gennext's specific journey but also contributes to the broader understanding of customer retention strategies for automotive franchises running in geographically unique and culturally diverse environments.

Preferences, Strategies, Customer retention

"A study on Customer retentions strategies adopted by gennext tata motors, Sri Vijaya Puram", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 3, page no.j270-j312, March-2025, Available :http://www.jetir.org/papers/JETIR2503939.pdf

"A study on Customer retentions strategies adopted by gennext tata motors, Sri Vijaya Puram", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 3, page no. ppj270-j312, March-2025, Available at : http://www.jetir.org/papers/JETIR2503939.pdf