• M.Lakshmi prabha
• Dr.R.Indra

This study investigates customer satisfaction pertaining to Bata Footwear Company, a leading player in the global footwear industry. The research aims to analyze the key factors that influence customer satisfaction, including product quality, pricing, design, customer service, and brand reputation. Utilizing a mixed-method approach, a structured questionnaire was disseminated to a diverse sample of Bata customers, complemented by in-depth interviews for qualitative insights. The findings reveal that product quality and customer service significantly contribute to overall customer satisfaction. Additionally, competitive pricing and trendy designs emerged as essential factors, with a strong emphasis on the brand’s commitment to sustainability. This research underscores the importance of understanding customer expectations and experiences, providing actionable insights for Bata Footwear to enhance its offerings and strengthen customer loyalty. The study concludes with recommendations for improving customer engagement strategies and product development to further elevate satisfaction levels among consumers.

Customer Satisfaction, Bata Footwear, Product Quality, Brand Loyalty, Market Research.

"CUSTOMER SATISFACTION TOWARDS BATA FOOTWEAR COMPANY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 4, page no.c25-c31, April-2025, Available :http://www.jetir.org/papers/JETIR2504204.pdf

"CUSTOMER SATISFACTION TOWARDS BATA FOOTWEAR COMPANY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 4, page no. ppc25-c31, April-2025, Available at : http://www.jetir.org/papers/JETIR2504204.pdf