• Mr. M. Dharanitharan
• Dr. N. Ramya

This study examines consumer buying behaviour towards smartwatches, focusing on the factors that influence purchase decisions. As smartwatches gain popularity for their health tracking, fitness monitoring, and connectivity features, consumers increasingly value aspects like design, battery life, affordability, and advanced health functions. The research highlights that buyers are mostly influenced by product features, personal research, and peer suggestions. It also identifies battery life and frequent upgrades as common concerns among users. The findings suggest that brands should enhance essential features, offer competitive pricing, and focus on user-friendly designs to better meet consumer expectations in the growing smartwatch market.

Smartwatches, Battery Life, Design, Brand Preference, Price Sensitivity.

"A Study on Consumer Buying Behaviour Towards Smartwatches", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 4, page no.i786-i791, April-2025, Available :http://www.jetir.org/papers/JETIR2504908.pdf

"A Study on Consumer Buying Behaviour Towards Smartwatches", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 4, page no. ppi786-i791, April-2025, Available at : http://www.jetir.org/papers/JETIR2504908.pdf