• Neebitha. S
• Dr.A.Pankajam

Artificial Intelligence (AI) is transforming the Real Estate and Housing Business Unit (REHBU) by enhancing efficiency, improving customer experiences, and optimizing risk assessment. This study examines the impact of AI on REHBU, highlighting both positive and negative effects. AI-driven tools streamline loan approvals, provide personalized recommendations, and reduce operational costs. However, challenges such as high integration costs, data privacy concerns, and regulatory compliance pose significant hurdles. The findings suggest that while AI offers substantial benefits, businesses must invest in security measures, employee training, and phased digital transformation. By addressing these challenges, AI can drive sustainable growth, financial inclusion, and long-term efficiency in the REHBU sector.

Artificial Intelligence (AI), Real Estate and Housing Business Unit (REHBU), Digital Transformation

"Impact of Digital Leads in REHBU Business Units", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 4, page no.k162-k165, April-2025, Available :http://www.jetir.org/papers/JETIR2504A21.pdf

"Impact of Digital Leads in REHBU Business Units", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 4, page no. ppk162-k165, April-2025, Available at : http://www.jetir.org/papers/JETIR2504A21.pdf