• Shivang Singh
• Sanvi Srivastava
• Zainab Afzal
• Shristy Srivastava

The world of digital marketing has evolved over time with creative marketing strategies that have been introduced as per the market trends. Content marketing is one of those major context of marketing that has now became a significant element for B2B. The research revolves around the current and upcoming requirements in the B2B making it more prominent for business to mark their resemblance. Content marketing is a backbone of every business to showcase itself. This research is the outcome of why content marketing is so significant for B2B to grow, expand and allocate itself. For knowing the importance and needs of content marketing the research had been conducted in such a way to get an idea of how it affected the consumer behaviour and generated the need for it through questionnaire.

B2B in Digital Marketing, Content Marketing, Influencer Marketing

"Content Marketing in B2B (Business-2-Business) ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 4, page no.n12-n18, April-2025, Available :http://www.jetir.org/papers/JETIR2504D03.pdf

"Content Marketing in B2B (Business-2-Business) ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 4, page no. ppn12-n18, April-2025, Available at : http://www.jetir.org/papers/JETIR2504D03.pdf