• Eruteya Ejiro Ernest
• Edewhor Vincent

This work examined marketing skill acquisition programme as a tool for the economic growth of Nigeria, a study of Warri South. The objectives of the study were to determine the influence of marketing skill acquisition programmes on business growth among entrepreneurs, and to examine the relationship between marketing skill acquisition and profitability of SMEs in Warri South. A descriptive survey research design was employed in the study. The population of the study comprised 250 entrepreneurs in Warri South. A sample size of 154 was determined using the Taro Yamane formula for the study. The study adopted a simple random sampling technique. A self-designed questionnaire was the instrument used for data gathering. The questionnaire was structured in a 4-point Likert scale format. The hypotheses were tested using Chi-Square statistics. The study's result revealed a significant relationship between marketing skill acquisition programmes and business growth among entrepreneurs in Warri South. The study concluded that marketing skill acquisition enhances the profitability of SMEs in Warri South. Based on the findings, the study recommended, among other things, that government and private organizations should invest in their marketing skill acquisition programmes to help entrepreneurs grow their businesses and increase profitability.

Marketing Skill, Profitability, Business Growth, Economic Growth, Small and Medium Scale Enterprises

"MARKETING SKILL ACQUISITION PROGRAMMES AS A TOOL FOR ECONOMIC GROWTH OF NIGERIA ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 4, page no.n453-n460, April-2025, Available :http://www.jetir.org/papers/JETIR2504D56.pdf

"MARKETING SKILL ACQUISITION PROGRAMMES AS A TOOL FOR ECONOMIC GROWTH OF NIGERIA ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 4, page no. ppn453-n460, April-2025, Available at : http://www.jetir.org/papers/JETIR2504D56.pdf