• Dr. Amadeep Kaur
• Ms. Shilpa Kamboj
• Dr. Hardarshan kaur

Digital marketing has become a vital component of contemporary business strategies, utilizing a variety of online platforms to engage target audiences effectively. This paper presents an in-depth analysis of current digital marketing trends, with a focus on personalization, artificial intelligence (AI), social media, data analytics, and voice search optimization. The study aims to explore the core strategies, tools, and technologies influencing the industry, while examining their effects on marketing practices and the associated challenges and opportunities. The findings reveal that personalization significantly boosts customer engagement, AI enhances campaign efficiency, social media increases brand awareness, data analytics supports informed decision-making, and voice search optimization improves search engine rankings. To stay competitive, businesses must continuously adapt to these evolving trends, leveraging innovation and technology to foster growth in the digital era.

Digital marketing, Artificial intelligence, Voice Search Optimization, Data Analytics, Core Strategies

""CURRENT DEVELOPMENTS IN DIGITAL MARKETING: AN IN-DEPTH OVERVIEW"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 4, page no.n627-n631, April-2025, Available :http://www.jetir.org/papers/JETIR2504D76.pdf

""CURRENT DEVELOPMENTS IN DIGITAL MARKETING: AN IN-DEPTH OVERVIEW"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 4, page no. ppn627-n631, April-2025, Available at : http://www.jetir.org/papers/JETIR2504D76.pdf