• Vanathy Chelus S K
• Jayasree K

Search Engine Optimization, or SEO, is essential to a website's online visibility. What actually matters in terms of search engine ranking is what I have investigated in this study. It turns out that using the correct keywords isn't enough. The quality of the information, the speed at which the website loads, its compatibility with mobile devices, and its user-friendliness are all important considerations. I also investigated behind-the-scenes activities, such as how search engines index a website and if structured data is being used appropriately. The position of your page in the search results is influenced by both on-page and off-page elements, including referrals from other websites.

SEO, SERP Ranking, Search Engine Performance, On-Page SEO, Off-Page SEO, Technical SEO, Google Algorithm, Digital Marketing, Page Ranking& Visibility

"A STUDY ON EFFECTIVE SEO TECHNIQUES FOR ENHANCING WEBSITE VISIBILITY & SERP RANKINGS ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 5, page no.a242-a245, May-2025, Available :http://www.jetir.org/papers/JETIR2505021.pdf

"A STUDY ON EFFECTIVE SEO TECHNIQUES FOR ENHANCING WEBSITE VISIBILITY & SERP RANKINGS ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 5, page no. ppa242-a245, May-2025, Available at : http://www.jetir.org/papers/JETIR2505021.pdf