• MUSKAN UPADHYAY
• AMAN ANSARI
• SYED MOHD ZIYA
• MOHAMMED RAFEY
• MOHAMMAD KAUNAIN HAROON

The study examined the influence of social media marketing has on customer engagement the study was decided to be investigated as we can see that the marketing landscape has be present at a significant variation advancement of a social media platform stabilizing customer engagement (ce) the most important concept for a business across diverse chapter in this digital Era the extensive acclimatisation aap social media has fundamently adjust the dynamic of interchange between businesses and their clients make necessary a critical revolt of a conventional engagement pattern this research try to undertake through analysis of the evolving role of social media within the countries customer engagement look over it is 25 progression modern technique effectiveness in achieving business objective expected a future path unborn ethics consideration that supports it practice the journey of social media commerce with establishment of a basic electronic communication methods follow by exposure of a foundation foundational social networking including six degrees, friendstar and my space.

Content post.,Customer engagement.,Future trend,brand loyalty.,Strategies.

"Influence of social media marketing on customer engagement.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 5, page no.a377-a385, May-2025, Available :http://www.jetir.org/papers/JETIR2505037.pdf

"Influence of social media marketing on customer engagement.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 5, page no. ppa377-a385, May-2025, Available at : http://www.jetir.org/papers/JETIR2505037.pdf