• Afshan Jabeen
• Nawab Ali Arshlan
• Abdul Samad Siddiq
• Syed Sameed Kousar
• Hajira Farheen

In every domain from the boardroom to the classroom , from intimate relationships to global diplomacy effective communication stands as a pivotal life skill that shapes outcomes and defines success . This paper explores the transformative power of words , delving into the nuanced components of effective communication including verbal and non verbal expression , emotional intelligence , cultural awareness , and the demands of digital platforms . Communication is more than the mere exchange of information ; it is the foundation of human connection , mutual understanding , and societal progress . Ultimately , this paper seeks to offer practical insights , tools , and perspectives for mastering communication in an evolving , complex world . Through qualitative methodologies that incorporate literature reviews and expert discussions , this article identifies key traits , obstacles , and strategies related to mastering communication . Findings reveal that communication excellence is not a talent restricted to a few but a cultivated skill , refined through conscious effort , reflection , and practice .

Effective communication, Emotional intelligence, Active listening, Verbal communication, Non-verbal communication, Cultural awareness, Leadership communication, Digital communication

"POWER OF WORDS: EFFECTIVE COMMUNICATION AS A SKILL", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 5, page no.b273-b276, May-2025, Available :http://www.jetir.org/papers/JETIR2505132.pdf

"POWER OF WORDS: EFFECTIVE COMMUNICATION AS A SKILL", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 5, page no. ppb273-b276, May-2025, Available at : http://www.jetir.org/papers/JETIR2505132.pdf