• S.Vasundarya
• Dr. D. Chitra

This study explores the role of social media platforms in building brand trust for safety bags equipped with cameras. It examines how brands can effectively leverage social media to communicate the reliability, safety features, and technological advancements of these products, fostering trust and consumer confidence. Through analysing consumer perceptions, interactions, and engagement with brand content across platforms like Instagram, Facebook, and Twitter, the study investigates strategies for establishing a trustworthy brand image. The research highlights the importance of transparency, user testimonials, and consistent messaging in overcoming safety concerns, ultimately contributing to stronger brand loyalty and increased sales in the competitive market of safety-focused products. This study explores strategies to build brand trust for safety bags equipped with cameras by leveraging social media platforms. As safety and surveillance become essential in personal belongings, trust in such technology-driven products is crucial.

social media, brand, safety bags, cameras

"A study on building trust for safety bags using social media", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 5, page no.c984-c987, May-2025, Available :http://www.jetir.org/papers/JETIR2505330.pdf

"A study on building trust for safety bags using social media", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 5, page no. ppc984-c987, May-2025, Available at : http://www.jetir.org/papers/JETIR2505330.pdf