• K.Preeti Rani

Mutual funds have become a popular investment avenue, offering diversification and professional management. However, investor awareness and perception play a crucial role in their adoption. This study aims to evaluate the level of awareness among investors regarding mutual funds and identify key factors that influence their perceptions, such as risk, returns, liquidity, market fluctuations, and financial literacy. By analyzing investor behavior and preferences, the study seeks to uncover challenges that hinder mutual fund investments. The insights gained can help financial institutions, policymakers, and advisors design effective strategies to enhance investor education, build trust, and promote mutual funds as a reliable investment option. This study explores investor awareness and perception of mutual funds as an investment option. It aims to assess the level of knowledge among investors and identify key factors influencing their perceptions, such as risk, returns, market trends, and financial literacy. By analyzing investor behavior and decision-making patterns, the study provides insights into the challenges faced in mutual fund adoption. The findings can help financial institutions and policymakers develop better strategies to enhance awareness and encourage informed investment decisions.

Mutual Funds, Investor Awareness, Perception, Investment Decision, Risk and Return, Financial Literacy, Systematic Investment Plan (SIP)

"" A STUDY ON AWARENESS AND PERCEPTION OF MUTUAL FUNDS W.R.T PROSPECTIVE INVESTORS"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 5, page no.h584-h593, May-2025, Available :http://www.jetir.org/papers/JETIR2505857.pdf

"" A STUDY ON AWARENESS AND PERCEPTION OF MUTUAL FUNDS W.R.T PROSPECTIVE INVESTORS"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 5, page no. pph584-h593, May-2025, Available at : http://www.jetir.org/papers/JETIR2505857.pdf