Abstract
This article aims to identify the strengths, weaknesses, opportunities, and threats of Burundian media synergy during the May 20, 2020, triple ballot. Media coverage of the elections is crucial to ensure that they are democratic, free, peaceful, transparent, and inclusive and that the information disseminated during the campaign is neutral and impartial. Data was collected using both quantitative and qualitative methods. The results showed that media experience, nationwide coverage, media access to sources of information, multilingual news presentation, and dissemination of results are the main strengths of media synergy. Its weaknesses include few reporters, news coverage interruptions, and unbalanced reporting. However, the government's will, trust in the media, the safety of journalists, their collaboration with electoral commissions, and the electoral partners' validation of results announced by the media are the principal opportunities for media synergy. Misinformation, the rejection of results, and the lack of foreign partnerships specific to the media are some of the media synergy threats. The SWOT analysis shows that media synergy reduces the violence and tensions created by the speeches of certain candidates. This article is structured around four sections: Introduction, Methodology, Presentation of Results, and Discussion of Results.