• Shimpy Kumari
• Tarun Chakraborty

Corporate Social Responsibility (CSR) has evolved from a peripheral business practice to a core strategy for organizations worldwide, reflecting a transformative shift in how businesses approach their role in society. Initially, CSR was seen as voluntary, focusing on philanthropy and ethical business conduct. However, over time, it has become integral to how companies operate and create value, not only for shareholders but for a broader range of stakeholders, including employees, consumers, communities, and the environment. The transformative role of CSR lies in its ability to drive sustainable growth, innovation, and societal change. By embedding ethical considerations into business models, companies can address critical social, environmental, and economic challenges. This includes improving working conditions, reducing carbon footprints, supporting local communities, and advocating for fair trade practices. CSR initiatives have proven to be a powerful tool for building trust and loyalty among consumers, as they increasingly seek brands that align with their values. Moreover, CSR contributes to long-term business success by enhancing a company's reputation and fostering stronger relationships with stakeholders. Employees are more likely to be engaged and committed to organizations that prioritize social responsibility, while consumers are more inclined to support businesses that demonstrate a genuine commitment to social and environmental issues. For investors, CSR initiatives often signal a company's long-term viability and risk management strategies, making them more attractive for investment. The impact of CSR also extends to influencing industry standards and government policies, as companies lead the way in adopting more sustainable and ethical practices. This has sparked a broader movement within various sectors, encouraging other businesses to adopt similar approaches. Additionally, CSR can be a driver for innovation, as organizations seek new solutions to meet societal demands, resulting in more efficient and environmentally-friendly products and services.

CSR, philanthropy, ethical, transformative role, sustainable growth, social and environmental, economic challenge.

"Transformative Role of Corporate Social Responsibility(CSR)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 5, page no.h630-h635, May-2025, Available :http://www.jetir.org/papers/JETIR2505862.pdf

"Transformative Role of Corporate Social Responsibility(CSR)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 5, page no. pph630-h635, May-2025, Available at : http://www.jetir.org/papers/JETIR2505862.pdf