• NAGINENI PRUDHVI
• CH.VENKATESWARLU

Abstract: This study aims to assess the level of brand awareness among consumers regarding Sreeja Mahila Milk Producer Company Ltd., a women-led dairy cooperative based in Tirupati. As brand awareness plays a crucial role in influencing consumer behavior and purchasing decisions, the research investigates various factors such as brand recognition, recall, perception, and customer loyalty. Primary data was collected through structured questionnaires distributed among a sample of local consumers in and around Tirupati. The findings indicate the extent to which consumers are familiar with the Sreeja brand, the effectiveness of its marketing strategies, and areas needing improvement.

KEY WORDS: Top-of-mind awareness, Consumer perception, Brand equity

"A STUDY ON BRAND AWARENNESS IN SREEJA MAHILA MILK PRODUCER COMPANY LTD, TIRUPATI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 5, page no.i371-i378, May-2025, Available :http://www.jetir.org/papers/JETIR2505941.pdf

"A STUDY ON BRAND AWARENNESS IN SREEJA MAHILA MILK PRODUCER COMPANY LTD, TIRUPATI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 5, page no. ppi371-i378, May-2025, Available at : http://www.jetir.org/papers/JETIR2505941.pdf