• ABARNA.P
• Dr N.Deepalakshmi

This abstract, likely for a study on social media's impact on consumer purchasing decisions in Perambalur town, would investigate how social media platforms influence consumers' buying behaviors and decisions in that specific location. The research would explore various aspects of social media usage, including how consumers discover products, gather information, engage with reviews and recommendations, and ultimately make purchasing choices. The study would likely aim to understand the extent to which social media influences different stages of the consumer decision-making process, from initial awareness to post-purchase evaluation. 

Influence social media

" A STUDY ON IMPACT OF SOCIAL MEDIA ON INFLUENCES OF CONSUMER PURCHASING DECISION IN PERAMBALUR TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 5, page no.i582-i617, May-2025, Available :http://www.jetir.org/papers/JETIR2505965.pdf

" A STUDY ON IMPACT OF SOCIAL MEDIA ON INFLUENCES OF CONSUMER PURCHASING DECISION IN PERAMBALUR TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 5, page no. ppi582-i617, May-2025, Available at : http://www.jetir.org/papers/JETIR2505965.pdf