• Dr. Neeru Rathore
• Ravindra Singh Rathore

Background: There is a lot of talk among customers about the three-star Hotels which generally match up the upper middle-class segment of the country. The background of this paper talks about the service quality parameters in the opinion of national and foreign customers, their relatable differences on selected fronts. Key objective: The core objective of the study was to compare the perception of customers on service quality parameters in the three-star hotels. Idea behind the study: The main idea of this study is to understand how customers staying in three-star hotels feel about different parts of the service they receive. It aims to compare their opinions and see which aspects of service quality they find most important in real-life situations. By looking at these views from different angles, the study hopes to highlight what truly matters to guests during their stay.. Research Methodology: The study was conducted utilizing a sample of 112 customers (59 Indians and 53 Foreigners) from Udaipur city. This favorite tourist destination makes the three-star hotels being hunted for ever, usually meant to improve or preserve standards in a given field. The research is based on primary data and uses a method called Purposive sampling for data collection. Fifteen Likert statements were framed to find the opinions of the respondents on the service quality parameters. Findings: The results showed that the null hypothesis was rejected and concluded that there is a significant difference in the perception of respondents, both national and foreign, on the service quality parameters. The respondents' perception stood out as uncommon, and thus, the null hypothesis was rejected.

"A COMPARATIVE STUDY OF NATIONAL AND FOREIGN CUSTOMERS OF THREE-STAR HOTELS ON SERVICE QUALITY PARAMETERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 5, page no.i841-i849, May-2025, Available :http://www.jetir.org/papers/JETIR2505995.pdf

"A COMPARATIVE STUDY OF NATIONAL AND FOREIGN CUSTOMERS OF THREE-STAR HOTELS ON SERVICE QUALITY PARAMETERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 5, page no. ppi841-i849, May-2025, Available at : http://www.jetir.org/papers/JETIR2505995.pdf