• Ms Pooja Papneja
• Saurabh Dhapola

Marketing plays a huge role in the success (or failure) of event management companies. In today’s highly competitive and digital-first world, simply being good at organizing events isn’t enough—people need to know about your services, trust your brand, and feel excited to work with you. This paper explores how marketing strategies—both online and offline—affect the growth, reputation, and client base of event management companies. Through a mix of interviews, online research, and case studies, we look into how marketing makes a measurable impact and how companies can improve their visibility in a crowded marketplace.

marketing, event management, brand visibility, customer engagement, digital strategyS

"The Impact of Marketing on Event Management Companies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 5, page no.j397-j414, May-2025, Available :http://www.jetir.org/papers/JETIR2505A39.pdf

"The Impact of Marketing on Event Management Companies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 5, page no. ppj397-j414, May-2025, Available at : http://www.jetir.org/papers/JETIR2505A39.pdf