• Asma Shaikh

This case study explores the design, execution, and outcomes of a multi-format, digital-first campaign targeted at general physicians across India. The campaign was centered around the therapeutic use and clinical relevance of aceclofenac combined with paracetamol, a commonly prescribed combination for musculoskeletal pain. With over 1.8 million impressions and a click-through rate (CTR) of 13%, the campaign exemplified best practices in omnichannel healthcare professional (HCP) engagement. We evaluate its structure, content delivery mechanisms, and region-specific analytics to offer insights into future digital medical communication

"Enhancing Physician Engagement in Pain Management - A Digital Case Study on Aceclofenac + Paracetamol Education via Omnichannel Campaigning", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 5, page no.j580-j583, May-2025, Available :http://www.jetir.org/papers/JETIR2505A52.pdf

"Enhancing Physician Engagement in Pain Management - A Digital Case Study on Aceclofenac + Paracetamol Education via Omnichannel Campaigning", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 5, page no. ppj580-j583, May-2025, Available at : http://www.jetir.org/papers/JETIR2505A52.pdf