• JOSPHIN R

Abstract Generation Z is made up of people born between 1997 and 2012, and they are quickly taking over the global workforce. Economic instability, digital nativity, and a strong emphasis on wellbeing and purpose all have an impact on this generation's distinct characteristics, attitudes, and expectations. Human resource (HR) managers must overcome new and difficult challenges in order to attract, retain, and engage Gen Z talent. This theoretical study looks at the major factors influencing Gen Z's workplace behavior and expectations, such as their preference for flexible work arrangements, aspirations for rapid career advancement, digital interaction, and value-driven jobs. Based on well-known theories such as Maslow's Hierarchy of Needs, Vroom's Expectancy Theory, Herzberg's Two-Factor Theory, and Generational Cohort Theory, the study provides a conceptual understanding of the factors that influence Gen Z employee retention and satisfaction. A thorough examination of the body of research reveals recurring patterns and organizational solutions to these new issues. According to the findings, conventional HR procedures must be revised to include inclusive leadership, regular feedback channels, individualized growth plans, and a clear organizational goal. To encourage long-term engagement and organizational loyalty, the paper concludes with strategic advice for HR professionals on how to develop adaptable talent retention frameworks that align with Gen Z's objectives.

Keywords: Employee Engagement, Generation Z, Human Resource Management, Talent Retention, Workplace Expectations.

"Gen Z in the Workforce : Challenges for HR Manager in Talent Retention", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 5, page no.j791-j796, May-2025, Available :http://www.jetir.org/papers/JETIR2505A71.pdf

"Gen Z in the Workforce : Challenges for HR Manager in Talent Retention", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 5, page no. ppj791-j796, May-2025, Available at : http://www.jetir.org/papers/JETIR2505A71.pdf