• Talat Soudagar
• Dr. Mallikarjun Naik

This study has explored the role of green finance strategies and environmental accounting practices in promoting sustainable investment decisions, mitigating environmental risks, and supporting long-term financial performance. By focusing on the integration of Environmental, Social, and Governance (ESG) factors, the research has examined the relationship between green investments, financial returns, and sustainability outcomes over a five-year period (2019-2023) across various companies and financial institutions. The analysis has highlighted how organizations have implemented environmental accounting practices, such as carbon accounting and impact disclosures, and aligned them with Sustainable Development Goals (SDGs). Descriptive and inferential statistical techniques, including regression analysis, ANOVA, and correlation coefficients, have been used to evaluate the effectiveness of green finance strategies in driving both financial success and environmental risk mitigation. The findings have indicated a positive correlation between green investments and ROI, with companies exhibiting higher ESG integration achieving better financial outcomes. The study has emphasized the growing importance of green finance in supporting global sustainability targets, such as clean energy, climate action, and sustainable agriculture. While the research has provided valuable insights, it has also identified limitations, such as the reliance on secondary data, a limited sample size, and the short-term nature of the study. Further research has been recommended to explore the long-term effects of green finance strategies, sector-specific impacts, and the influence of government policies.

Green Finance, Environmental Accounting, Sustainable Development, ESG Integration.

" GREEN FINANCE AND INVESTMENT STRATEGIES: INTEGRATING ENVIRONMENTAL ACCOUNTING FOR SUSTAINABLE INVESTMENT DECISIONS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 5, page no.j797-j807, May-2025, Available :http://www.jetir.org/papers/JETIR2505A72.pdf

" GREEN FINANCE AND INVESTMENT STRATEGIES: INTEGRATING ENVIRONMENTAL ACCOUNTING FOR SUSTAINABLE INVESTMENT DECISIONS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 5, page no. ppj797-j807, May-2025, Available at : http://www.jetir.org/papers/JETIR2505A72.pdf