• Tulsi Mangukiya
• Zeel Mangukiya

Start-up give birth to innovative ideas, which immensely contribute for finding answers to many problems of the society. Despite of huge effort of the government, startups are encountering issues such as lack of financial support, competitions etc. unemployment is the major issue of the country it can be only tacked by addressing the challenges faced by startup entrepreneurs. This paper focused on the studied done so far and effort has made to analyse the challenges faced by the entrepreneurs while start up. The aim of the study is to identify the challenges for online business in Surat city, to analyse the challenges for start-up in business in Surat city, To identify platform to promote business on online media. A sample size of 175 respondents was taken for carrying out research. For achieving the objective of the study has used the descriptive research design and primary data collection method for getting the result. Researcher has used Frequency, T-Test, Man witney U test, Kruskal Walis analytical tools to get verified result. It is conducted through this research work that entrepreneurs are facing lots of challenges while start-up of any business. It may because of less work and business experience.

start up, innovation, entrepreneurs, challenges, experience.

" Analysing the critical challenges of business start-up and young entrepreneurs in Surat city ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 5, page no.k579-k586, May-2025, Available :http://www.jetir.org/papers/JETIR2505B52.pdf

" Analysing the critical challenges of business start-up and young entrepreneurs in Surat city ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 5, page no. ppk579-k586, May-2025, Available at : http://www.jetir.org/papers/JETIR2505B52.pdf