• Tanishq

The rapid growth of digital technology, especially in light of the COVID-19 pandemic, has really sped up how businesses around the world are embracing remote work. This paper dives into the significant shift towards remote work, pointing out its benefits like greater flexibility, lower operational costs, and the ability to tap into a global talent pool. It also takes a closer look at some of the challenges, such as communication hurdles, data security issues, and the effects on employee well-being. As companies adjust to this new reality, the study highlights the need for creating sustainable remote work strategies, backed by innovative technologies and inclusive workplace cultures. The findings indicate that remote work isn’t just a temporary fix; it’s becoming a permanent aspect of modern business, with major implications for how organizations will operate in the future.

Remote Work, Global Business, Digital Transformation, Virtual Collaboration, Workforce Flexibility, Organizational Strategy

"''Predicting Customer Lifetime Value In Financial Services Using Digital Marketing Data''", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 5, page no.l371-l380, May-2025, Available :http://www.jetir.org/papers/JETIR2505C30.pdf

"''Predicting Customer Lifetime Value In Financial Services Using Digital Marketing Data''", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 5, page no. ppl371-l380, May-2025, Available at : http://www.jetir.org/papers/JETIR2505C30.pdf