• Ms Ritu Sehrawat
• Ms Varnika Jain

Virtual try-on technology (VTO) is a cutting-edge advancement designed to enhance the quality of e-learning services. Nonetheless, it remains nascent in emerging economies, and it is essential to get insight into the determinants of VTO system acceptability. This study seeks to explore how demographic variables influence customers' willingness to adopt VTO technology while also examining the influence of perceived privacy risk as an additional factor in this context. This study offers significant insights by examining (a) the technological readiness of Indian customers for adopting virtual try-on technology; (b) the perception of privacy risk associated with VTO usage; and (c) the influence of demographics on the utilisation of try-on technology. The proposed hypothesis of the research model is validated through the PLS-SEM method utilising Smart PLS 4. The study's findings, which show significant variations in the adoption of virtual try-on technology based on gender and age, suggest a strong link between these demographic factors and personality traits. This correlation is crucial for retailers, as it provides insights into customers' preferences and behaviours. By understanding the distinct characteristics and needs of different demographic groups, retailers can tailor their virtual try-on technology more effectively.

Augmented Reality; Virtual Try-on technology; Technology Readiness; Behavioural Intentions; Demographics; Retail sector

"The Impact of Technology Readiness on Customers' Willingness to Use Virtual Try-On: A Demographic Analysis ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 9, page no.b368-b393, September-2025, Available :http://www.jetir.org/papers/JETIR2506147.pdf

"The Impact of Technology Readiness on Customers' Willingness to Use Virtual Try-On: A Demographic Analysis ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 9, page no. ppb368-b393, September-2025, Available at : http://www.jetir.org/papers/JETIR2506147.pdf