• Aman Raney

Being always in evolution, today’s marketing plans are the subject of this study. It compares traditional advertising with influencer marketing of two global smartphone giants—Apple and Samsung. Apple’s usual traditional campaigns which are emotionally appealing and beautifully crafted, are very different from Samsung’s use of influencers and digital campaigns. The research combines different methods to see how marketing strategies from each company affect customer views, trust, involvement and desire to purchase. It is shown that tradtional advertising helps build brand esteem and make brands easy to remember for older people, unlike influencer marketing which leads to a stronger urge to purchase and also gives brands a personal feel for the young generation that spends a lot of time on social media. The research results indicate that neither strategy is better on its own; working together in one approach may give the best outcomes. They give important advice to marketers facing today’s challenges in customer outreach.

Apple, Samsung, Traditional Advertising, Influencer Marketing, Consumer Behavior, Brand Trust, Marketing Strategy, Purchase Intention, Digital Media, Advertising Effectiveness.

"Apple vs. Samsung: Traditional Advertising vs. Influencer Marketing – A Comparative Analysis", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 6, page no.c399-c404, June-2025, Available :http://www.jetir.org/papers/JETIR2506257.pdf

"Apple vs. Samsung: Traditional Advertising vs. Influencer Marketing – A Comparative Analysis", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 6, page no. ppc399-c404, June-2025, Available at : http://www.jetir.org/papers/JETIR2506257.pdf