• Sanjeeda Begum

Millets are ancient grains, which have traditionally been a part of Asian and African diets and are a source of complex carbohydrates, and nutritionally superior compared to white rice. The current study was postulated to understand consumer perceptions, awareness on the market potential of Millets in the Rangareddy district of Telangana State. The sample consists of a corpus of one hundred (100) consumers of Millets. A self-developed structured survey questionnaire was employed to elicit required information. Simple statistical tools like percentages were employed to interpret the results. The results of the study demonstrated that overwhelming majority of the sample possessed awareness with regard to millets and its utility. It was also reported that lack of awareness was the chief barrier for market potential of millets. Implications as well as directions for future research were also portrayed.

: Consumer perceptions; Market potential, nutritional values; various types of millets

"CONSUMER PERCEPTIONS AND MARKET POTENTIAL OF MILLETS – A COHORT STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 6, page no.e288-e295, June-2025, Available :http://www.jetir.org/papers/JETIR2506432.pdf

"CONSUMER PERCEPTIONS AND MARKET POTENTIAL OF MILLETS – A COHORT STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 6, page no. ppe288-e295, June-2025, Available at : http://www.jetir.org/papers/JETIR2506432.pdf