UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 12 Issue 6
June-2025
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2506647


Registration ID:
565185

Page Number

g377-g390

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Title

Collaborative Trends in Social Media Marketing and Consumer Brand Attitude: A Bibliometric Analysis of Co-Authorship Networks

Abstract

This study aims to explore the collaborative trends in the research domain of social media marketing (SMM) and consumer brand attitude by conducting a bibliometric analysis of co-authorship networks. It examines how the volume of research has evolved over time and identifies key contributors—authors, institutions, and countries—shaping the field.

Key Words

Social media marketing, Consumer brand attitude, Co-authorship analysis, Bibliometric study, VOSviewer, Collaborative networks, TCCM framework, Scopus, Influencer marketing, Research trends

Cite This Article

"Collaborative Trends in Social Media Marketing and Consumer Brand Attitude: A Bibliometric Analysis of Co-Authorship Networks", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 6, page no.g377-g390, June-2025, Available :http://www.jetir.org/papers/JETIR2506647.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Collaborative Trends in Social Media Marketing and Consumer Brand Attitude: A Bibliometric Analysis of Co-Authorship Networks", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 6, page no. ppg377-g390, June-2025, Available at : http://www.jetir.org/papers/JETIR2506647.pdf

Publication Details

Published Paper ID: JETIR2506647
Registration ID: 565185
Published In: Volume 12 | Issue 6 | Year June-2025
DOI (Digital Object Identifier): https://doi.org/10.56975/jetir.v12i6.565185
Page No: g377-g390
Country: Indore, Madhya Pradesh, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR2506647
Published Paper PDF: https://www.jetir.org/papers/JETIR2506647

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