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June-2025
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed, Crossref DOI Journal )
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UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 13 | Issue 10 | October 2026
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 13 | Issue 10 | October 2026
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR2506691
Registration ID:
565084
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Title
Exploring the Role of Artificial Intelligence in E-commerce: A Comprehensive Literature Review
Authors
Abstract
Abstract
With the rapid advancement of information and communication technologies (ICT), artificial intelligence (AI) has become an increasingly important tool in various sectors. In the world of e-commerce, the goal of businesses is often to influence customer behavior in favor of specific products and brands. The integration of AI into e-commerce can be seen as a significant step forward in enhancing business operations. This paper explores the concepts of e-commerce and AI, examines their benefits, and evaluates the role of AI in e-commerce, based on existing literature.
Key Words
Artificial Intelligence (AI), Machine Learning, E-commerce, Electronic Commerce, AI Applications
Cite This Article
"Exploring the Role of Artificial Intelligence in E-commerce: A Comprehensive Literature Review", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 6, page no.g722-g730, June-2025, Available :http://www.jetir.org/papers/JETIR2506691.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"Exploring the Role of Artificial Intelligence in E-commerce: A Comprehensive Literature Review", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 6, page no. ppg722-g730, June-2025, Available at : http://www.jetir.org/papers/JETIR2506691.pdf
Publication Details
Published Paper ID: JETIR2506691
Registration ID: 565084
Published In: Volume 12 | Issue 6 | Year June-2025
DOI (Digital Object Identifier): https://doi.org/10.56975/jetir.v12i6.565084
Page No: g722-g730
Country: East Singhbum, Jharkhand, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR2506691
Published Paper PDF: https://www.jetir.org/papers/JETIR2506691
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