• Dr. R. Uma Devi

Now-a-days Packaging playing very significant role in marketing of goods. It acts as a Brand- communicator of the products in enhancing sales. It ensures safety and can be defined as wrapping an item to ensure its distribution, storage, sale, and use. Functions of packaging include physical protection as well as handling, containment protection, tamper-resistant, information transmission, ease of use, and aesthetics. Packaging can be described as the broad range of actions involved in an item's design. The main focus of these activities is forming the design of the packaging and constructing an attractive and appropriate packaging or container for an item. The packaging could function as a powerful but silent and colourful salesman during the purchase or an effective way of promoting impulse purchase. In some cases, the packaging design itself may act as a Registered Mark. Hence, on this backdrop an attempt is made to analyse the role and marketing strategies of Devi Packaging Industry in W. G. District, Andhra Pradesh.

Packaging, Marketing Mix, Registered Mark, Carton & Corrugated Boxes and Sustainability

"MARKETING STRATEGIES OF DEVI PACKAGING (CARTON) IN W.G.DISTRICT, ANDHRA PRADESH: AN ANALYSIS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 6, page no.h192-h204, June-2025, Available :http://www.jetir.org/papers/JETIR2506727.pdf

"MARKETING STRATEGIES OF DEVI PACKAGING (CARTON) IN W.G.DISTRICT, ANDHRA PRADESH: AN ANALYSIS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 6, page no. pph192-h204, June-2025, Available at : http://www.jetir.org/papers/JETIR2506727.pdf