• Laxmi Vanam

Data democratization has emerged as a transformative force in organizations seeking agility, innovation, and inclusivity in decision-making. By deploying Self-Service Business Intelligence (SSBI) platforms, companies can empower business users to access and analyze data without reliance on technical teams. This paper explores the strategic enablers and organizational considerations critical to successful SSBI implementation, including governance models, data literacy, and cultural alignment. Through literature synthesis, a theoretical model (SDDF), and experimental findings, the paper shows how SSBI platforms drive operational efficiency and user engagement. It concludes with future research directions that focus on scalability, ethical use, and contextual intelligence in data democratization. The review offers actionable insights for organizations looking to scale data accessibility while safeguarding security and integrity.

Data democratization; self-service business intelligence; data literacy; organizational governance; analytics culture; business agility; digital transformation; user empowerment; data strategy.

"Strategic Data Democratization: Enabling Business Users through Self-Service BI Platforms", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 7, page no.a235-a240, July-2025, Available :http://www.jetir.org/papers/JETIR2507024.pdf

"Strategic Data Democratization: Enabling Business Users through Self-Service BI Platforms", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 7, page no. ppa235-a240, July-2025, Available at : http://www.jetir.org/papers/JETIR2507024.pdf