• Vivek Garju Vishwakarma
• Deep G. Murzello

Instruction in marketing plays a vital role in increasing buyer behavior awareness by providing individuals with essential knowledge and skills to navigate the complexities of the marketplace. With consumers continuously encountering diverse marketing strategies, advertisements, and promotional tactics, understanding these methods empowers them to make well-informed purchasing choices. This study examines the influence of marketing education on consumer awareness, focusing on its role in decision-making, ethical consumption, and financial literacy. By analyzing relevant literature and case studies, the research underscores the significance of incorporating marketing education into academic curricula, public awareness initiatives, and digital learning platforms. The findings reveal that marketing education cultivates critical thinking, allowing consumers to recognize persuasive techniques such as emotional appeals, scarcity-driven strategies, and influencer marketing. Additionally, it equips individuals with the ability to identify misleading advertisements, understand their rights, and develop skepticism toward deceptive marketing practices. Moreover, marketing education plays a crucial role in encouraging sustainable and ethical buyer behavior by increasing awareness of corporate social responsibility (CSR) and environmental sustainability. The paper also discusses the role of digital marketing education In shaping modern buyer behavior. With the increasing influence of social media, targeted advertising, and e-commerce platforms, consumers must be equipped with the skills to evaluate online information critically. The study suggests that educational initiatives, including interactive learning, gamification, and consumer protection programs, can significantly enhance consumer awareness. In conclusion, marketing education is a vital tool in fostering informed, responsible, and ethical buyer behavior. As digital marketing continues to evolve, the need for consumer education becomes even more critical. Policymakers, educators, and businesses should collaborate to develop effective marketing education strategies that empower consumers, protect their rights, and promote a more transparent and ethical marketplace. Future research should explore innovative methods for integrating marketing education into everyday consumer experiences, particularly in the digital age.

Marketing Education in Enhancing Consumer Behaviour Awareness

"Marketing Education in Enhancing Consumer Behaviour Awareness", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 7, page no.a779-a784, July-2025, Available :http://www.jetir.org/papers/JETIR2507078.pdf

"Marketing Education in Enhancing Consumer Behaviour Awareness", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 7, page no. ppa779-a784, July-2025, Available at : http://www.jetir.org/papers/JETIR2507078.pdf