• Naharin Chowdhury

In an era of rapid globalization and mass production, fashion risks losing its cultural identity and local craftsmanship. This article explores the concept of cultural sustainability in fashion, focusing on how traditional heritage and artisanal knowledge can be meaningfully integrated into contemporary design practices. With a specific lens on South Asia — particularly Bangladesh — the research highlights the historical richness of regional textiles and the urgent need to preserve these cultural expressions in a fast-paced, trend-driven industry. Through case studies of designers, brands, and artisan collaborations, the article emphasizes the significance of ethical sourcing, storytelling through design, and community-led production models. It also investigates the challenges designers face when balancing innovation with authenticity, and how cultural appropriation can be avoided by rooting design in deep, respectful engagement with heritage. Further, the article examines the role of fashion education in fostering a new generation of designers who are not only technically skilled but also culturally conscious. It argues that fashion institutions have a responsibility to include sustainability and cultural studies within their curricula to ensure the longevity of both craft and identity. By weaving together theory, design practice, and social responsibility, this paper advocates for a fashion future that honors the past — one where sustainability is not only environmental but also cultural. It concludes with a call for designers, educators, and industry leaders to embrace heritage as a living, evolving force within contemporary fashion.

Cultural Sustainability, Fashion Design, Heritage Textiles, Artisan Collaboration, Fashion Education, Bangladesh, Ethical Design

"Cultural Sustainability in Fashion: Weaving Heritage into Modern Design", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 7, page no.a921-a924, July-2025, Available :http://www.jetir.org/papers/JETIR2507094.pdf

"Cultural Sustainability in Fashion: Weaving Heritage into Modern Design", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 7, page no. ppa921-a924, July-2025, Available at : http://www.jetir.org/papers/JETIR2507094.pdf