• Dr Rohit Sharma

This paper helps in providing detailed information about the challenges faced by rural enterprises and the problems related with it. It examines the growing awareness and brand consciousness among people across different socio-economic classes in rural India and how the rural retail markets are witnessing significant growth. This paper presents the issues related to distribution network of rural enterprises in rural areas. Now- a- days rural market is an emerging market with largest customer base but the scattered market in rural areas is a big challenge for enterprises to focus on. This paper throws light on eliminating those challenges which are typically obstacles for rapid growth. The flow of goods in rural sectors encountered with various threats which hampers the regular supply. To design an effective supply chain and logistics network in Uttarakhand, there is a need to focus on understanding the terrain, identifying key locations, optimizing transportation routes, and leveraging technology to ensure efficient and cost-effective movement of goods. The data collected from various sources are examined thoroughly which helps in designing the strategies that would provide direction in solving problems related to supply chain and distribution.

: brand consciousness, scattered market, obstacles, leveraging, strategies

"A Study on Supply Chain and Logistics Solutions for Rural Enterprises in Uttarakhand", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 7, page no.c406-c415, July-2025, Available :http://www.jetir.org/papers/JETIR2507247.pdf

"A Study on Supply Chain and Logistics Solutions for Rural Enterprises in Uttarakhand", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 7, page no. ppc406-c415, July-2025, Available at : http://www.jetir.org/papers/JETIR2507247.pdf