• NAVYA LAKSHMI N
• RAKSHITH GOWDA K M
• CHAITHANYA B

Abstract: This study focuses on the performance and customer relationship management and Artificial intelligence in Indian banking sector with special reference to Tirupur city. The most significant & ground-breaking innovations in the banking industry is the growing emphasis on the needs of the consumer. Data were collected from the customers of Indian Banking Sector with a sample size numbering 530. A well-structured questionnaire was employed to collect data from the respondents. Tools such as percentage analysis, chi square test and garrett ranking tests were used to analyses the data. The analysis revealed certain interesting results regarding the customer experiences with respect to the bank’ facilities.

Banking Service Satisfaction, Customers satisfaction, ATM Service, Banking Awareness and Attitude, Indian banking sector.

" “ARTIFICIAL INTELLIGENCE AND CUSTOMER RELATIONSHIP MANAGEMENT FOR NEW TECHNOLOGY IN INDIAN BANKING SECTOR”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 7, page no.c847-c866, July-2025, Available :http://www.jetir.org/papers/JETIR2507290.pdf

" “ARTIFICIAL INTELLIGENCE AND CUSTOMER RELATIONSHIP MANAGEMENT FOR NEW TECHNOLOGY IN INDIAN BANKING SECTOR”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 7, page no. ppc847-c866, July-2025, Available at : http://www.jetir.org/papers/JETIR2507290.pdf