• Chaitanya Shah
• Kuntal Ghose
• Hardik vyas

In the rapidly evolving fields of graphic design and illustration, the integration of Artificial Intelligence (AI) is shifting from experimental tool to essential collaborator. This paper examines how AI is transforming these creative domains, accelerating workflows while introducing new approaches to ideation and execution. Based on interviews with 15 practicing designers and analysis of real-world design workflows, findings suggest that AI functions primarily as a creative assistant—automating repetitive tasks, proposing ideas, and supporting technical processes such as color palette generation and layout refinement. The study explores how AI tools are practically embedded in artists’ daily routines, from initial concept development to final artwork production. Participants reported widespread use of AI for generating design variations (82% of respondents), expediting image editing (saving an average of 3.2 hours per project), and converting sketches into polished vector graphics (67% adoption rate). These gains allow designers to focus more deeply on conceptual and artistic development. Despite these benefits, 89% of participants emphasized the ongoing need for human oversight to maintain originality and ensure meaningful visual communication. The paper presents practical strategies for integrating AI in ways that enhance creativity without compromising artistic identity. For emerging designers, the findings highlight the growing necessity of AI literacy as a core skill in the design profession. Ultimately, this research positions AI not as a replacement, but as a collaborative partner that elevates the creative process.

AI in graphic design Human-AI collaboration Creative workflows Design automation AI-assisted illustration Generative design tools Creative augmentation Design efficiency Human-cantered AI Digital art technology

"Designing Tomorrow: Principles, Practice, and the Pulse of Innovation", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 7, page no.e215-e222, July-2025, Available :http://www.jetir.org/papers/JETIR2507434.pdf

"Designing Tomorrow: Principles, Practice, and the Pulse of Innovation", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 7, page no. ppe215-e222, July-2025, Available at : http://www.jetir.org/papers/JETIR2507434.pdf