• PRADEEP KUMAR JOSHI
• Prof. (Dr.) Sandeep Shandilya

The rise of digital marketing has fundamentally changed the way electronic products are marketed and sold. The digital marketing has paved way for a new and innovative means of marketing the products and electronic goods are not an exception to it. The electronic product industry is making use of digital marketing and the current paper by the authors aims at inquiring some such aspects related to the digital marketing in the context of the electronic industry. This study delves into the impact of digital marketing on the electronic products industry. It will not be unfair to say that digital marketing has brought a revolution in the way we used to market the electronic products. It has changed all the landscape of the promotion, selling and distribution of the electronic products. With the advent of an array of digital platforms coupled with the increase in the internet penetration and smartphone usage, the marketing landscape of electronic products particularly the consume electronic products has got massively transformed. Tech-savvy consumers can easily be approached by the companies due to availability from smartphones and laptops to smart home devices. The paper attempts tp present an overview of the digital marketing in the context of the electronic products in India. The paper becomes contextual considering India is a vast and leading economy characterised by the rising base of the consumers making use of digital platforms.

Digital Marketing, Electronic Products, Social Media Marketing and E-commerce

"Digital Marketing in India in the Context of Electronic Products : An Overview ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 7, page no.e231-e238, July-2025, Available :http://www.jetir.org/papers/JETIR2507436.pdf

"Digital Marketing in India in the Context of Electronic Products : An Overview ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 7, page no. ppe231-e238, July-2025, Available at : http://www.jetir.org/papers/JETIR2507436.pdf