• Mr.S.Sivanandham
• B. Shalini
• T. Abiya

Investment behavior varies significantly across different age groups, influenced by factors such as risk tolerance, financial goals, and income levels. This study examines the investment patterns among various age groups in Coimbatore City, aiming to understand their preferences, risk appetite, and decision-making processes. The research utilizes primary data collected through surveys and structured questionnaires, supplemented by secondary data from financial reports and market studies. The study categorizes investors into three primary age groups—young adults (18–35 years), middle-aged individuals (36–55 years), and senior citizens (56 years and above)—to analyze their investment choices in instruments like stocks, mutual funds, real estate, fixed deposits, and gold. The findings reveal that younger investors prefer high-risk, high-return options such as equities and cryptocurrencies, while middle-aged investors opt for a balanced portfolio with a mix of equities, mutual funds, and real estate. Senior citizens, on the other hand, prioritize low-risk investments such as fixed deposits, pension schemes, and government bonds. The study also explores factors influencing investment decisions, including financial literacy, income levels, market awareness, and economic stability. The results highlight the need for targeted financial education programs to enhance investment awareness across different demographics. The insights from this research can help financial advisors, policymakers, and investment firms develop age-specific investment products and strategies tailored to the unique needs of each group.

Investment Pattern, Age Groups, Risk Appetite, Financial Behavior, Coimbatore, Investment Preferences

"A STUDY OF INVESTMENT PATTERN AMONG DIFFERENT AGE GROUPS WITH SPECIAL REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 7, page no.e522-e527, July-2025, Available :http://www.jetir.org/papers/JETIR2507473.pdf

"A STUDY OF INVESTMENT PATTERN AMONG DIFFERENT AGE GROUPS WITH SPECIAL REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 7, page no. ppe522-e527, July-2025, Available at : http://www.jetir.org/papers/JETIR2507473.pdf