UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules

ISSN: 2349-5162 | ESTD Year : 2014
Volume 12 | Issue 10 | October 2025

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Published in:

Volume 12 Issue 7
July-2025
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2507635


Registration ID:
567229

Page Number

g215-g225

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Title

INVESTIGATING THE FACTORS AFFECTING DIGITAL COMPETENCY OF SELF-EMPLOYED WOMEN IN VERY SMALL BUSINESSES IN WEST BENGAL – AN EMPIRICAL STUDY

Abstract

This paper aims to investigate the factors affecting digital competency among women in very small businesses in the context of Digital India programme. Digital literacy combined with traditional literacy is the base for digital competency. In the context of high unemployment scenario, self-employment or entrepreneurship is proposed as a solution. The study location of this empirical research is a suburban area around Kolkata, the capital of West Bengal. The study provides empirical data on the gap between the digital skills of very small business owners and Vikshit Bharat Vision 2047. The sample for this research has been taken from the densest parts of North 24 Parganas where self-employment or very small businesses are thriving with people from the adjoining districts and states of West Bengal. The data was collected from August 2023 to October 2023. The study finds that women owners of very small businesses have completed more than three years in business, can use digital applications only in a limited way with very little confidence due to factors like traditional education and low digital literacy. The study suggests the need for training in digital applications by designated centres for digital use in business.

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"INVESTIGATING THE FACTORS AFFECTING DIGITAL COMPETENCY OF SELF-EMPLOYED WOMEN IN VERY SMALL BUSINESSES IN WEST BENGAL – AN EMPIRICAL STUDY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 7, page no.g215-g225, July-2025, Available :http://www.jetir.org/papers/JETIR2507635.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"INVESTIGATING THE FACTORS AFFECTING DIGITAL COMPETENCY OF SELF-EMPLOYED WOMEN IN VERY SMALL BUSINESSES IN WEST BENGAL – AN EMPIRICAL STUDY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 7, page no. ppg215-g225, July-2025, Available at : http://www.jetir.org/papers/JETIR2507635.pdf

Publication Details

Published Paper ID: JETIR2507635
Registration ID: 567229
Published In: Volume 12 | Issue 7 | Year July-2025
DOI (Digital Object Identifier): https://doi.org/10.56975/jetir.v12i7.567229
Page No: g215-g225
Country: Delhi, Delhi, India .
Area: Arts
ISSN Number: 2349-5162
Publisher: IJ Publication


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