• Dr. Patibandla Hemalatha
• Kadari Swaroop Paul Kumar

This longitudinal study explores the evolving relationship between social media usage and self-esteem among adolescents aged 13 to 17, a developmental stage marked by heightened sensitivity to social validation and identity formation. In the context of a rapidly digitizing world, where social platforms like Instagram, TikTok, and Snapchat are central to daily life, this research investigates how patterns of online engagement influence young people's self-perception over time. Conducted over a 12-month period, the study followed a diverse cohort of adolescents, collecting data at three intervals to observe shifts in both their digital behaviors and psychological well-being. Quantitative measures, such as the Rosenberg Self-Esteem Scale, were complemented by qualitative insights from participant reflections. The findings reveal a complex and dynamic relationship between social media and self-esteem. While moderate, purposeful use of these platforms was found to support peer connection, self-expression, and even identity exploration, excessive and passive consumption—particularly involving image-centric content and social comparison—was associated with a notable decline in self-esteem. Gender differences were particularly pronounced, with female adolescents more vulnerable to negative self-perception linked to appearance-based comparison and social validation pressures. In contrast, male participants reported lower impacts on self-esteem, though some expressed stress related to online popularity and gaming performance. These results underscore the dual role of social media as both a space for empowerment and a potential source of psychological distress. The study highlights the urgent need for comprehensive digital education, including media literacy and emotional regulation strategies, to help adolescents navigate their online environments more consciously and constructively. Recommendations are provided for educators, parents, and policymakers to foster healthier digital habits and support adolescents in developing a resilient and realistic self-image in the digital age.

Social media, self-esteem, adolescents, mental health, longitudinal study, digital identity, youth behaviour

"Social Media and Self-Esteem: A Longitudinal Study on Adolescents", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 7, page no.h453-h464, July-2025, Available :http://www.jetir.org/papers/JETIR2507761.pdf

"Social Media and Self-Esteem: A Longitudinal Study on Adolescents", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 7, page no. pph453-h464, July-2025, Available at : http://www.jetir.org/papers/JETIR2507761.pdf