• Dr. G.SUGUNA VALLI
• HERAM.S

The evolving global digital economy, Indian tech startups have emerged as significant contributors to innovation and economic development. However, their expansion into international markets often faces challenges such as limited access to resources, lack of global market knowledge, and regulatory complexities. In response, the Government of India has launched several export promotion schemes aimed at enhancing the global marketing readiness of these startups. This study critically examines the role and effectiveness of key government-led export promotion initiatives -such as the Software Technology Parks of India (STPI), Startup India, and Market Access Initiative (MAI) -in preparing tech startups for global competitiveness. Through a mixed-methods approach involving policy analysis, startup surveys, and expert interviews, the research evaluates the impact of these schemes on market entry strategies, international visibility, and sustainable growth of tech ventures. The findings reveal that while the schemes provide vital support in areas like funding, mentorship, and overseas exposure, there remain significant gaps in awareness, scheme accessibility, and customized support for niche tech sectors.

tech startups, global marketing, international visibility, sustainable growth, startup surveys.

"THE EXPORT PROMOTION SCHEMES ON GLOBAL MARKETING READINESS OF INDIAN GOVERNMENT – TECH STARTUPS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.c6-c10, August-2025, Available :http://www.jetir.org/papers/JETIR2508202.pdf

"THE EXPORT PROMOTION SCHEMES ON GLOBAL MARKETING READINESS OF INDIAN GOVERNMENT – TECH STARTUPS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. ppc6-c10, August-2025, Available at : http://www.jetir.org/papers/JETIR2508202.pdf